Deciding which CRM platform to use in your company’s daily activities should be a well thought out process. It could potentially decide whether or not your business survives. Choosing the proper real estate CRM will allow you to reap numerous rewards. Some of these rewards include more sales, better overall efficiency, and improved organization of data. On the other hand, if you choose a CRM that doesn’t get the job done, your company will suffer from a lot of wasted time, money, and resources due to a CRM system that nobody wants to use. As you can see, the stakes are high when it comes to picking which real estate CRM platform to use.