Because you are self-employed, organization is a must if you really want to grow your business. Taking the time to make sure you have systems in place that easily organize all of your information is an investment. However, for just a little time and effort, the right CRM will produce huge payoffs in helping you reach your tracking goals.
As we continue our five-part series on making the most of the features of your CRM, we will now explore how you can get and stay organized, once and for all.
1. Set goal. Reach goal. Repeat.
It is an absolute must as a business owner to set goals for yourself. Clear goals will help you focus on the big picture, and drive you towards always improving your success. Your real estate CRM can make goal setting easier than you have probably ever imagined.You should not be manually calculating how many leads, sales, etc. you need to reach your goals. In fact, setting your goals can be done by answering one question. How much money do you want to make in one year? With that information, your CRM will automatically calculate and break down what you need to do to get there. Amazing, right?
2. 24/7 Tracking with Your CRM.
It is one thing to set goals, and a whole other ballgame to track them. Think of your last New Year’s resolutions. Forget what they even were? You probably came up with at least one or two, so creating those goals was obviously not the problem. The problem was in the tracking. I would bet that you did not have a clear path as to how to reach those goals, and perhaps did not know where to begin. Imagine how much more successful we would all be if we had systems in place to track our progress automatically, with up-to-the-minute progress updates. Your CRM will do this for you. Check this out:
Dan had a GCI last year of $250,000. His business is doing well, and he decides that for 2016 he wants to make $300,000. He simply inputs this into his CRM and bam! He gets a simple breakdown of what he needs to do to reach his goal. Dan closes his first transaction in January, and his goals are automatically updated. His average sales price, commission, and number of transactions needed are all adjusted immediately. He continues this process and meets his goal for the year, ready to raise his goal for the following year.
3. Track your ROI and Lead Conversion Rates.
Along with tracking goal progress, it is also essential to track your ROI. Small changes to your business can produce a major boost in your GCI. The catch is, if you are not consistently tracking your ROI, it is impossible to know what changes should be made. If asked to show your ROI tracking methods, could you do so within a minute or two? The answer to this should be yes. Don’t throw away your money by putting it into investments that are not working for you. It is also hugely important to know how well you and your team are converting leads, and how quickly leads are being responded to. Your CRM can track this, along with everything else, in one handy place.
Make it a priority to ensure that your business has proper tracking features in place. Not doing so will not only leave too many aspects of your business to chance, but will leave you stressed out and eventually burned out. Take care of yourself and your business on the front end, and then sit back and watch when your hard work pays off.