Are you making the best use of the real estate systems that are available to you?


The real estate industry is made up of many working parts. How well each part functions is a predictor of how successful any given real estate business will be. Your real estate business should be built on a solid foundation of systems that allow each working part to run smoothly. Now how much work you want to put into each part is totally up to you. You can choose to operate each and every part yourself, but this will lead to burnout and is ultimately not as efficient anyway. The smarter thing to do is to choose parts that will do the work for you, but that you still have control of in the end. This is what we will be referring to as having proper real estate “systems” in place. Let’s take a look at what kinds of systems are available to you as a real estate team leader, and how using these systems can benefit your entire team.


Read on to learn how you can be sure you have the proper real estate systems in place to be operating at full force.


1. The Wide World of Real Estate Systems

Take a look at the following list. These are all real estate systems that can improve the productivity of your team.

    • Assistant (Virtual or In-House)
    • Dialer Position
    • Transaction Manager
    • CRM
    • Auto-Responders
    • Drip Campaigns

Now, not all of these would make sense for every team, but the large majority of team leaders would benefit from keeping them all in mind as their business develops.


2. Assistant and Dialer Positions – The “Human” Real Estate Systems

If you are using an assistant and/or dialer, there are a few things that you should know. As with all things real estate, real estate systems are different than the systems of any other industry. First of all, these types of positions work best WITH other technologies, not INSTEAD of them. If you are relying too heavily on your assistant without having much of the inner workings of your business logged in a CRM, you are putting yourself at risk. Even the most reliable and trustworthy assistants are subject to leaving your team in the air anytime, and you want to be sure that your business is not hit too hard when this happens. Use your assistant to enhance your clients’ home buying experiences. They are your “assist” you, after all.


3. Choose Smart Real Estate Systems

When it comes to choosing a CRM, do your homework and shop around a bit. You will be surprised at just how different each one is, and you want to be sure you are using one that will best fit your business. Choose one that can help your track your team’s accountability, as well as your marketing ROI. A CRM with auto-responders and drip campaigns integrated into them can help you keep all communication in one place. One of the most common mistakes that just about every team leader has made at some point in their career is not having the right systems in place to properly operate their team. No one person is capable of successfully conquering each and every task that needs to be done. In fact, it really isn’t smart to attempt to do so at all, a lot of companies have declared Bankruptcy over the years and found themselves in need of BKHQ services because of this approach. The wise decision would be to utilize real estate systems within your business that will allow you to function according to your standards, in all areas of your team. So get smart about your real estate systems, and watch your business soar!